A CREATIVE TALK: (+/- creative tasks) about plastic ocean trash from an artist/designer/accidental activist point of view. Hannah Tofts MA RCA creator of PLASTIC SEA…and beachwear initiative LETSGOTOTHEBEACH , visual impact to say no to a plastic sea. Scotland/Amsterdam/Australia working with Dutch Designer Jan Battem
A VISUAL EXPERIENCE: for The American School in London, 14-16 yr teenager/youth on a 4 day plastic awareness trip to The Netherlands.
To explore plastic trash in our waters, marine conservation, recycling, sustainability living and creative plastic initiatives organised with PlasticSoupFoundation
MAKE IT FUN: with my personal discovery of plastic trash after a move FROM A CITY TO A SEA, Amsterdam to west coast Scotland; it’s funny what you find… My creative response to a global issue I found washed up on my doorstep, 10 years ago which grew in to a passionate Creative Document.
TO MOTIVATE: I brought 30 kilos of plastic trash from my studio by the sea to the city. To help you see what it is. I never thought about it when I lived in a city… I didn’t see it so it was easy to ignore.
BIG IDEAS: PLASTIC SEA 660 page creative document for corporates to sponsor the story. Creation of a beachwear brand LETSGOTOTHEBEACH to engage the holidaymaker and layman. Kickstarter Crowdfunding successfully paying for our first sarong textile production run. To tie it wear it wave it! Raising awareness + funds for marine conservation .orgs. After BBC’s Blue Planet I didn’t have to explain the issue and message anymore. So I could finish where I wanted to start; a fun creative book-series to inspire, made by Trash Heroes, me+kids 4 kids+you, creations made in local schools over 5 years, self published to buy: no.1 PLASTIC FISH . To inspire to sow a seed?
TO INSPIRE: Know what scruffy plastic rubbish washed up in our seas looks like? Been on a beach clean? Seen a Nurdle? You’ll never see a micro-fibre. Did you know plastic is made from oil? If I knew then, what I know now… I would’ve been too overwhelmed to start.
“The Netherlands is incredible for being so creative…inventive…active…why can’t London / the UK do this?” I agree!
As a designer I ask why we don’t have a symbol for zero plastic in a product or packaging? Do you know what numbers 1-7 in triangles you can hardly see mean? We can re-think our packaging and question the producers and supermarkets. We can be responsible. If only the Creatives were more accepted by the Science, Academic and Charity worlds. They don’t pay for visual communication and creative thinking… but just look at the Dutch by comparison. They acknowledge and use Design, Art and the Creative as positive thinking, solutions, quality and wellbeing for everyday living. They embrace the individual, funky, out of a box, initiative, visual idea. They see this as vital in education, living and public spaces. It’s inspiring to see. I’m so glad I left London’s relentless ‘no’ for Amsterdam to learn ‘yes let’s discuss it’ and other ways of living.
Orange is the Dutch National Colour. Shell Oil is Dutch too. Image made for Kings Day 2018, Amsterdam.
The Dutch have a Bottle Deposit Return system, water fountains in Schiphol airport and the Dutch urban Moorhens resourcefully build their nests on the canals out of plastic trash. It’s funny what you find…
Makes you think what plastic you buy and chuck away? All over the world…
For talks, visual presentations, inspiration, creative play, plastic visual imagery, exhibitions, events…Contact me and PLASTIC SEA.
Beach clean designs modelled by Dutch surfers, Zandvoort, The Netherlands (not California).